Hi, makers:)
This week I thought that we would dive into the productivity market. Like everybody, I am struggling with time management and meeting deadlines. So before we start I would like to say that the competition in the productivity market is huge and I am not a big fan of this market. So before diving into execution I would strongly recommend real market validation.
If you are in a hurry skip directly to the lean canvas starting from 🚩 Problem.
“Perfection is the enemy of good.” - Voltaire
The chimp in my brain said that we have to deal with procrastination and gave me an idea. I would call - Next Deadline. The historical meaning of deadline —> a line drawn around a prison beyond which prisoners were liable to be shot.
"Everyone procrastinates, but not everyone is a procrastinator." - Joseph Ferrari
So the main point of the idea is to create future action that can’t be canceled. So, for example, I have to write a newsletter weekly and publish it on Mondays. I commit and schedule an action that will publish this particular story next Monday at 12 p.m. The commitment was made and the story will be published no matter what. I can only update the content until the deadline.
Set deadline (future event action) —> deliver/update (get job done) —> automatic execution of set events.
The future action could be —> sending emails, social share/publish, file upload …
It’s like ifttt.com or buffer.com for future events that you can’t cancel.
I know it sounds a little bit scary, but when you know that there’s no way back you get in action and forget procrastination.
IDEA-NEXT DEADLINE
🚩 Problem
People fail to meet deadlines.
People procrastinate when they don't set deadlines.
Existing Alternatives
https://www.stickk.com/
https://www.beeminder.com/
https://toggl.com/
https://buffer.com/
✅ Solution
Tool for setting deadlines (future action) that can't be canceled & only updated. (Set future action —> Execute/Update —> Action execution )
Send Email
Post on social
Publish file
……….
Key Metrics
💡 Unique Value Proposition
Set deadlines action that can’t be canceled and get into action.
High-Level Concept
Buffer for deadlines
👥 Customer Segments
Students
Tech teams
Early Adopters
Local university students
💲Cost Structure
Server Hosting
Product Development
Team Payroll
💰 Revenue Streams
Investments
Premium feature
extend the deadline for 1 day, week … for X $
🤯 Some facts
The global productivity management software market size is expected to reach USD 102.98 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 13.4% over the forecast period.
Why Deadlines Are Important for Entrepreneurs
By setting a strict deadline in advance you can cut off this expansion and focus on what is most important.