This week I thought that we would dive into the productivity market. Like everybody, I am struggling with time management and meeting deadlines. So before we start I would like to say that the competition in the productivity market is huge and I am not a big fan of this market. So before diving into execution I would strongly recommend real market validation.
If you are in a hurry skip directly to the lean canvas starting from 🚩 Problem.
“Perfection is the enemy of good.” - Voltaire
The chimp in my brain said that we have to deal with procrastination and gave me an idea. I would call - Next Deadline. The historical meaning of deadline —> a line drawn around a prison beyond which prisoners were liable to be shot.
"Everyone procrastinates, but not everyone is a procrastinator." - Joseph Ferrari
So the main point of the idea is to create future action that can’t be canceled. So, for example, I have to write a newsletter weekly and publish it on Mondays. I commit and schedule an action that will publish this particular story next Monday at 12 p.m. The commitment was made and the story will be published no matter what. I can only update the content until the deadline.
Set deadline (future event action) —> deliver/update (get job done) —> automatic execution of set events.
The future action could be —> sending emails, social share/publish, file upload …
I know it sounds a little bit scary, but when you know that there’s no way back you get in action and forget procrastination.
People fail to meet deadlines.
People procrastinate when they don't set deadlines.
Tool for setting deadlines (future action) that can't be canceled & only updated. (Set future action —> Execute/Update —> Action execution )
Post on social
💡 Unique Value Proposition
Set deadlines action that can’t be canceled and get into action.
Buffer for deadlines
👥 Customer Segments
Local university students
💰 Revenue Streams
extend the deadline for 1 day, week … for X $
🤯 Some facts
The global productivity management software market size is expected to reach USD 102.98 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 13.4% over the forecast period.